For ten decades, the member organizations that today constitute the FUD Industry Association of America (FUDIAA) have worked with respected institutional clients, shaping the decision environments that have produced your world.

On behalf of our entire membership, we welcome you to FUD University, our new online learning center, where we invite you to educate yourself about FUD and the work of our industry.  We thank you for your interest, and extend our wishes that you will enjoy your time at what we affectionately call FUD U.

We are also grateful for the vital role our technical expertise in researching, developing, and deploying the power of FUD — Fear, Uncertainty, and Doubt — enables us to play in human affairs on scales both grand and intimate. 

From constructing the public agenda on leading economic, political, and social issues to molding the mind of a young child, FUDIAA is there, building your tomorrow.

As you explore the offerings of FUD University, you will learn about the FUDIAA, the many services our member organizations provide, and the unique methods we employ in service of clients worldwide.

We are hopeful that this new website will not only inform and engage you in learning about the role that FUD — and the FUDIAA family — fills in your life, but will also inspire you to share our work with others.

J. Pratt Vulpes
Founding Executive Director
FUD University